Products and methods

The regional character of our institute and the wide-ranging areas of investigation often require an interdisciplinary approach combining different methods to purposeful and valuable research concepts. For the acquisition of data we employ basically the whole lineup of empirical techniques, although the quantitative methods such as standardised telephone interviews, which are carried out from our own CATI laboratory, are the most common.
When it comes to the evaluation and interpretation of the collected data, we can count on the methodological and content-based expertise of our internal and external collaborators. However, the transformation of the acquired knowledge into practical know-how is even more important. Therefore we pay particular attention to the dissemination and implementation of the results by turning significant findings into useful solutions - together with our customers.

Our concepts

- media reach, coverage, brand awareness and strength
- analysis of user structures, segmentation of target groups, typologies
- image analysis, positioning, brand identity
- customer and staff satisfaction, consumer relation management
- identification and weighting of quality features, strength/ weakness analysis
- monitoring, attendance, evaluation
- analysis of potential market and demand, representative opinion poll
- panel studies and time series analysis
- cause and effect studies (causal models)
- copytest and usability research
- secondary data analysis and desk research

How we collect data

- telephone interviews from our own CATI laboratory (Computer Assisted Telephone Interview)
- self-administered questionnaire to be posted or dropped in a box
- online-surveys CAWI (Computer Assisted Web Interview)
- face-to-face interviews in households (PAPI, Pencil and Paper Interviews)
- ad-hoc interviews at the POS (Point of Sale) or in specific places
- specific target group and expert interviews, e.g. in companies
- journal research, experiments, simulations, mystery-shopping
- qualitative guided interviews
- focus groups and workshops
- desk research, data-mining

Our results

- research design, survey instrument, questionnaire
- data (SPSS-, Excel-, or DB-file)
- report of results, data appendix, interactive CD
- press release, press conference
- presentation, workshop, symposium
- Consulting, coaching, and counselling